Rather than kill television, the Internet has broadened it, allowing viewers to enjoy a deeper, richer viewing experience. Social media is a great example on how the Internet has changed how we watch television. The smartphone is on its way to becoming just as vital to television watching as the remote control, as social media is giving fans a wider network to discuss their favorite shows, and networks more opportunity to gauge the popularity of their products.
Consider how social media has changed television:
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A wider conversation – Social media fan groups and messaging via social media give fans the opportunity to talk about their favorite shows with fellow watchers around the world. Many viewers watch their favorite shows with smartphone in hand, waiting to exchange quips, predictions, and insights with their friends online.
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Gauging fandom – Social media has provided networks with another tool to gauge the popularity of shows and how deeply fans are engaged with them. Networks can see what shows are trending on social media and also determine the number of online fans a show has by using social media analytic tools.
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Viral videos – Thanks to social media, images and scenes from our favorite shows more easily permeate our ongoing pop culture conversation. Fans often share videos from their favorite shows via social media, drawing in new viewers and engaging the existing community of viewers. The end result is a more fun and engaging experience for viewers.
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Consider how social media has changed television: