Twitch Grows from Humble Roots to Juggernaut

The livestreaming platform Twitch.tv grew from a spinoff of a general interest video streaming site to an Internet colossus, becoming the fourth largest source of peak Internet traffic in 2014. The platform allows convenient, easy access to video game-related content streamed by individual players, who are increasingly abandoning traditional television and using their game and TV remote controls to check out Twitch. Visitors to Twitch can watch livestream videos of users playing or talking about videogames and can also interact with them via chat. Commonly viewed content on the site includes e-sports tournaments, gaming talk shows, and personal streams from players. Twitch started as a content category of justin.tv, an Internet site that allowed anyone to broadcast video online. The video game category quickly became the most popular category, and justin.tv was eventually shut down to allow its founders to focus on Twitch. A few fast facts about Twitch:

• Twitch was recently acquired by Amazon for $970 million.
• About 76 percent of users are between ages 18 and 49.
• About 68 percent now watch less television to focus on game entertainment online.
• About 58 percent of Twitch users spend 20 hours or more on the site.

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